Wal-Mart Marketing Strategy-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Marketing Opportunity of a Premium Segment of Wal-Marts. Answer: Introduction Wal-Mart is a hypermarket giant in the retail industry of American origin. Since 1945, they have expanded their market since and have captured the international market too. But the international digitalisation and globalisation is making people used to the online purchase option rather than making them visit a physical store. Therefore, the company is planning to open an exclusive store in the country to counter their image of a reasonable store. They are also focusing on creating a different image of themselves through this plan. The report contains the current market analysis and the strategic advantage that the company may have and which can be used by them in their new premium shop. Therefore, the present situation analysis will give an insight for the company personnel on which competencies and strong points to focus on. The PESTLE and SWOT analysis of the company gives the insights that they are relevant to make the Brick and Mortar store (Rezaei 2015). This premium store would incorporate the consumer behaviour outcome aspect of the company that would help to increase the visibility and revenue of the company. The legal issues that the company had faced will be ensured to avoid in the new store. The environmental and legal aspect will also be made sure to overcome in this new process. Their incorporation of new marketing strategy would be needed to achieve a successful plan for Wal-Mart. The evaluation here suggests that the company uses traditional print media advertisements as well as the social media for advertisements and recent ecommerce website is organised and optimised. Therefore, the segmentation, targeting and positioning of the Wal-Mart customers are also outline in the second part of the assignment. The recommendations based on the objective of the of SMART goals are also highlighted in the assignment. Situational Analysis PESTLE The PESTLE analysis of shows the external environment features that directly or indirectly affects the company or the industry. Political The political environment of US is very volatile. But the market is stable for the retails. The import and export policies regarding logistics and supply chain are favourable for the retails to source better materials. However, the company had faced legal issues regarding gender discrimination in their staff. Also US is has more growth in the services which would only provide as an advantage for the retail. Economical - the GDP (gross domestic product) of USA as of 2017 is 2.3 % (estimated). Which is slightly less at the moment but a rebound is expected in 2018. The capital asset leverage is also expected to rise pushing the sector to more invest in industry, increasing the sales. The supercentres are gaining advantage in the country. He employment sector is also facing different challenges in US Social As with the rise of supercentres where people can get anything and everything. It provides Wal-Mart a strategic advantage as it has been seen that many local stores are towns are either getting acquired by Wal-Mart or shutting down. In addition, Wal-Mart does employs a large section of labour in the country. Technological USA is technological hub for the worlds business centres. The services industry has only gained the momentum because of the technological innovation in the country. Wal-Mart is well equipped with technological advances. They use the machine language and big data analysis in drawing different conclusion in consumer behaviour. The warehousing systems are fully automated and makes the sourcing of materials efficient in their outcome. The online website of their consumer durables and non-durables have become very important, though they have more visibility or presence through their brick and mortar stores. Legal the legal framework of the country is very strict with their regulation. Therefore, the company should consider the regulations regarding the product liability and distribution chain as well as food industry regulations before opening the brick and mortar store. The property insurance for emergencies should be incorporated for liability insurance. The legal and tax implications for food and consumer durables should also be considered. The FDA (Food and Drug Administration), CPSC (Consumer product safety commission) and EPA (Environmental Protection) regulations should be incorporated in the regulations of the store. This is of utmost importance as the company has faced legal issues and had to pay 80 million dollar for using hazardous materials and for wastage of resources. Environmental the environmental aspect of America is also regulated to maintain the balance of usage of resources. The series of environmental measures are to be considered before increasing the efficiency in the company. The energy expenses and efficiency should also be considered in maintaining the environmental laws of the country. The focus should be in increasing organic sales, which can also be used for corporate social responsibility. The packaging and energy expenses should also be reduced in this new plan of events. SWOT analysis Strength It is one of the biggest wholesalers in the international market. There are no rival of equal measure of the company Wal-Mart is one of the most important players in introducing the flagship product. It also has cost leadership in the market as well as the reputation is also good in the market in proving the necessary products The company has been in the business for the last fifty years, therefore, the company has more significant experience in marketing products Weakness The major weakness of the company lies in the competitiveness in the industry. The players are more equipped with the competencies that the market needs. Tesco and Costco have become the brands of the local market. They pose threats for Wal-Mart. Wal-Mart has shown reduction in store sales as well as 8 stores have shut down The urban spaces are showing lesser and lesser sales through their physical store and getting more visits in the online store. Therefore, the set up of the outlets are not catching attention of the company. Opportunities The company has more chance of being successful in the international market. They can also expand as they have the greatest network of logistics among the suppliers and outsourcing capability that can serve as an advantage in the company In the future years, the company can use societal marketing to contribute to the economic development in USA or in other neighbouring countries. As the company has recently expanded in the ecommerce industry, they can explore more in the ecommerce sector. Threats The employment sector has shown growth in the recent years. People are becoming conscious about their health, rejecting the fast food from their health routine. The major competitor of Wal-Mart Tesco and Costco has exclusive clothing sections and alcohol department advantage in the company and therefore challenges the Wal-Mart. The consumer durables department of Wal-Mart also has less profitability in the company Competitive advantage Being in the industry for more than 50 years they have gathered more experience, maturity in dealing with their suppliers, building a good workforce relationship. This provides Wal-Mart a great competitive advantage. This also provides the company with efficiency and confidence as well as reduced labour cost for them. This also provides them a proper advantage in their organisational skills (Chandra 2015). The basic and good old-fashioned retailing is also their Unique-selling proposition in the company. They are also customer-oriented company. They also invested more than 1 billion investment in the customisation as well as in hiking the wages as well as in training. The important part of their organisation is the employing a large part of their population. The company is also improving the grocery section and including more organic fresh produce as the people are becoming more aware of their health, which is being reflected in their buying behaviour. Enhancing the shopping experience of their customers and flexibility of the company has been the focus of their company. They provide latest customer experience for their retail outlets customers. Sustainability in their competitive advantage is also incorporated in their business strategy. Their everyday low pricing strategy has served them well in the years. The drive out costs and economies of scales is also part of their strategic locations wide through the company. Their internal assets and good reputation has provided them a proper guarantee among their customers. The hub and spoke network of the companys distribution system is also known to provide them an efficient process and good market position as market leaders. Electronic data exchange system has improved their communication process in their companys different location and helped in developing a proper communication system with their suppliers and distribution centre as well as inventory control Evaluation of their marketing strategy Wal-Mart uses different marketing medium for their product range. As their range of products are huge in number, its compels them to use different medium of marketing tools. They mostly use the digital medium and television advertising for consumer durables. For consumer non-durables, they uses the advertising medium digital medium like website of the company. The company is also known to attract customers from their through TV, Radio and newspaper advertisements. They invested more than 3 billion for marketing of the company. Monthly circulars and newspaper advertisements of the company attract customers (Chandra 2015). Different monthly newspaper circulars attract customers through different discounts and offers in their clothing sections. The newspaper advertisements of their durables are also part of their marketing strategy. The marketing budget is controlled through the advertisements agency and marketing consultants. Interactive marketing strategies and sales of the company ha ve shown better performance comparing with their competitors. To reduce the wastage in the company they have adopted green logistics strategies for transportation. This ensures that the efficient use of resources and contributes to the green marketing systems. The have also incorporated green packaging in their company. Wal-Mart is very much into the social marketing concept and corporate social responsibility is the main source of their marketing and communication system. They also house the different major brand of products, that are Sams Choice, Great Value, Equate and Play Day. The additional home line brands that are marketed through the popular magazine. The home trends and decor accessories plays a vital role in the company. The Canopy, Dura brand, Premark and Puritan are former brands of the company that supplies the automotive structure of the company to source materials. They are also regarding the relationship marketing in some of the products that are of high range. The company also uses the social media and constantly engages the customers through their Face Book and Twitter channel of the organisation Segmentation The company has a larger range of product that cannot be targeted to a specific profile. The product portfolio contains home appliance and fixtures and furnitures of that must be targeted at a different part of customers. Other clothing segment of the company must be targeted at much younger generation rather than that of fixtures buyers. The geographic segmentation according the most trafficked area of domestic and consumer durables buyers is also in the profile of their customers. Segmentation of the company according the urban and suburban area should also be kept in mind. The company is facing problems regarding the companys visibility in the urban area supermarkets, some of which having been closing down eight of their outlets due to rise in the cost of company. The demography of the customers of Wal-Mart are Bachelors, Newly married couple or mid aged wives and a full nest of 1, 2, 3 children of married couple. The solitary survivors of in labour force. For the income group is a wide range for Wal-Mart as it contains lower and middle-income groups. However, for World-Lux it should be of higher income groups. As a behavioural segment, the degree of loyalty is also divided in hard core loyals and switchers among the users. The brick and mortar that the company is looking to open in the USA should also consider this behavioural profile of customers. Therefore, they should also focus on the rich segment of USA. As this would decrease their customer, acquisition cost (Gupta 2014). The benefits sought segment is the cost advantage segment of the customers. The lifestyle of the Wal-Marts customers is also cross cultural and young and Rubicon. These features should also be incorporated in their target profile of the customer. Targeting The target customer of Wal-Mart has an annual income of $20,000 to $25,000 currently. This is an average income of the population in America. Wal-Marts customers contain all income groups of USA. This profile of customers should be indirectly targeted. The premium part of their brick and Mortar should involve the rich and well off segment (Lesse and Schwartz 2015)t. The rich millennial that have more than an income of 50,000 thousand dollars should also be targeted. As social media has become the main tool of marketing that would include youth as a target customers as well. Therefore, the company should also focus on the millennial with more than 50,000-dollar income. Positioning As belonging to the better and richer target market, the positioning should be parallel to that. These would include superior design, differentiated product in the market. For example, the luxury brand like Gucci, Armani have premium segment customers only, and their marketing strategy is focused into that with channels too through personal relations and interactive marketing through marketing personnel. The design superiority of the companys product should be highlighted to those customers who are willing to buy the products. The point of parity of their products should be focused in the garment as they hold the most chances of redefining the parity. The point of difference of this marketing strategy should be unique selling propositional element of World Luxs strategy. The marketed product should be sourced from the premium boutiques designers as well as the ambience experience of the company (Verhoef 2015 Recommended objectives and goals (SMART) SMART objectives and goals of the company and what should be the objective of the according the specific, measurable, Achievable, Relevant and Time-Bound values are given in the following discussion. Specific - the main objective of defining the process and specifying the goal and why the specific goals have been chosen is defined in this process. For marketing goals of World Lux, the premium retail of sector has been chosen. The target market would be rich millennial for the company, as well as the person should have a more than 50,000 dollar earnings. The retail outlet would have a premium range of product portfolio, carefully chosen from the best suppliers that would help the organisation in meeting the premium choices of the customers. The sourcing from the suppliers, with Wal-Marts efficiency in logistics and supply chain would help them in focusing on this demography of the customers. Gauging their behaviour with their already efficient customer relationship management department can be used in this process. The more focused goal of this premium store is to attract the customers of USA to buy from the brick and mortar site. They gets unique and effective customer experience in buying from the retail outlet rather than shopping online from the website. This is the specific marketing objective of the company. To promote the product to their customers they should also use their social media channel. Measurable to determine the success factor off the World Lux, the company must ensure the key performance indicators for some of the initial years. This would give an insight for the company to gain the long term benefits opportunities from tis business. The primary key performance indicators are total sales revenue, Profitability against the last month, Earnings measured from volume of sales (Reyhle and Prescott 2014). The increment in the revenue with the exact percentage should also be considered in the measuring variables. The marketing approaches of the company through different channel. For online media marketing the click through rate and click per second would apply to be the measurement of World Luxs visibility in the target audience. The organic marketing would be useful for this purpose. The market share of the company is to be calculated as to gauge the increment in the share too. An efficient or effective customer measurements to gauge the new and repeat customer visits in the store would also help in the process. Achievable - This would provide to get knowledge of their competitors as well setting a reasonable target for their company. Some of the achievable target are increasing their market share by 10 %. As Walmart has more integrated network comparing their global competitors they can use it for this premium subsidiary to increase their visibility in international market. Customer acquisition to be increased by 12 % which is also achievable. Relevant - setting a realistic target for this premium retail would be necessary. The boom of ecommerce is surely to affect the retail industrys outcome and therefore, it would be necessary for the company to use the historical data of another premium retail and analyse their performance in order to get more insights in their performance. Time bound the above objectives are to be achieved by initial two years after opening of the retail store. The timeline for increasing the market share would be first five years after existence. Recommended marketing strategy based on the application of marketing mix Based on the analysis of the companys marketing mix Product the company has a supermarkets portfolio of products. Therefore, the World Lux should focus on their most selling part of their product range. The premium retail should focus on the clothing market and babys product market, where the company can have the greater opportunity to increase their revenue. The main competitor of the company is Target which can challenge their position in the premium sector as Target itself is a premium retail. Place As per the geographic segmentation the premium retail must be in the most trafficked area. The Capital, Washington D.C and its neighbouring urban area is also suitable for the place. This will also be near headquarter of the company. The convenience of the customers should also be kept in mind (Goworek and McGoldrick 2015). Price - As the company will belong in the premium retail, the pricing strategy should consist of market skimming strategy. This would help the company to recover the initially rising variable cost. A strategic balance between thee prices like, where they can charge more and in which product in retail they can charge less should be formulated. For example, for an exclusive shopping experience in the consumer durables the company can charge more but in the grocery shops they can mitigate the expense of their customers by offering reasonable pricing (Swoboda et al. 2015). Promotion both of the traditional as well as modern medium of pricing should be used in the company. The high end magazines, physical demos, relationship marketing, paper circulars, television, hoardings should be used in promoting about their retail products. In addition, the modern marketing medium like through Face Book, Twitter, You Tube channels should be used as well as a different website for specifically for the premium retail should be used in this process. Conclusion Therefore, it can be concluded that the Walmart has different competitive advantage available. Though the company s facing some challenges as being in the maturity stage, they are also looking to increase their customers satisfaction through different strategies discussed above. Part 1 of the assignment suggests that the situational analysis of the company and the marketing environment and their influencing factors (Goworek and McGoldrick 2015). The factors are utilised in the analysis. Though gender discrimination issues and illegally wasting resources have challenged the company they bounced back from that state and regained their position. The next part of the assignment consists of the recommendation part of of their different marketing objectives and goals. The SMART goal are clearly defined and suggested as per the analysis. . The main goal of this premium store is to attract the customers of USA to buy from the brick and mortar site. They gets unique customer experience in the ir purchase from the retail outlet rather than shopping online from the website. Based on this specific outcomes the key performance indicators are given in the company. References Chandra, P.S., 2015. Impact of Service Quality on Customer SatisfactionA study on Reliance Fresh Retail stores in Andhra Pradesh State.ELK Asia Pacific Journal of Marketing and Retail Management,6(3), pp.27-42. da Silva, S.S. and Oliveira, M.A., 2014. Development of marketing and retail simulators for Business games.Revista Eletrnica de Estratgia Negcios,7(1), pp.242-262. Dimitrova, B.V., Rosenbloom, B. and Andras, T.L., 2017. International Retail Expansion: Whats Ahead?An Abstract. InCreating Marketing Magic and Innovative Future Marketing Trends(pp. 861-862). Springer, Cham. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers. Flint, D.J., Lusch, R.F. and Vargo, S.L., 2014. The supply chain management of shopper marketing as viewed through a service ecosystem lens.International Journal of Physical Distribution Logistics Management,44(1/2), pp.23-38. Goworek, H. and McGoldrick, P., 2015.Retail marketing management: Principles and practice. Pearson Higher Ed. Gupta, P., 2014. GLOBAL TO LOCAL: MARKETING OF RETAIL SERVICES IN RURAL INDIA VIS-A-VIS URBAN INDIA.International Journal of Retailing Rural Business Perspectives,3(3), p.1152. Ko, E., Hwang, Y.K. and Kim, E.Y., 2013. Green marketing'functions in building corporate image in the retail setting.Journal of Business Research,66(10), pp.1709-1715. Lesser, J.A. and Schwartz, M.L., 2015. Impact of Marketing Trends on Retail Employee Perceptions of Organizational Climate, Job Satisfaction, and Job Motivation. InProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference(pp. 471-471). Springer, Cham. Magrath, V. and McCormick, H., 2013. Marketing design elements of mobile fashion retail apps.Journal of Fashion Marketing and Management: An International Journal,17(1), pp.115-134. McEachern, M.G., 2017. Driving Circularities in the Food Supply Chain: The Sustainable Role of Alternative Food Retail Enterprises (AFREs). Pan, Y. and Zinkhan, G.M., 2015. Determinants Of Online Patronage Behavior In A Retail Setting. InProceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference(pp. 102-102). Springer, Cham. Parsons, A.G. and Descatoires, E., 2016. Retail marketing: A novel research agenda.Australasian Marketing Journal (AMJ),24(2), pp.102-107. Pousttchi, K. and Hufenbach, Y., 2014. Engineering the value network of the customer interface and marketing in the data-rich retail environment.International Journal of Electronic Commerce,18(4), pp.17-42. Reyhle, N. and Prescott, J., 2014.Retail 101: The Guide to Managing and Marketing Your Retail Business. McGraw Hill Professional. Rezaei, S., 2015. Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach.Journal of Retailing and Consumer Services,22, pp.1-15. Rukuni, T.F., Shaw, G., Chetty, Y., Kgama, P., Kekana, P. and Rogers, K., 2017. Viral Marketing Strategies and Customer Buying Behavioural Intentions at Retail Store in Johannesburg.Business Management and Strategy,8(1), pp.59-83. Shetty, S.M., 2016. Customer Data Analytics-Revolutionizing Marketing and Customer Retention in Retail and e-commerce. Swoboda, B., Berg, B., Schramm-Klein, H., Pop, N.A. and Dabija, C., 2015. Does the Impact of Retailer Attributes on Store Image Vary Between Retail Formats? Insights from the Romanian Grocery Retail Market. InMarketing in Transition: Scarcity, Globalism, Sustainability(pp. 328-328). Springer, Cham. Verhoef, P.C., Kannan, P.K. and Inman, J.J., 2015. From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing.Journal of retailing,91(2), pp.174-181. Yu, W., Ramanathan, R. and Nath, P., 2014. The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective.Industrial Marketing Management,43(1), pp.25-31. Zhang, Y., Gao, Y., Li, X. and Wang, D., 2015. Research on Operating Performance and E-business Marketing Strategy in Retail Enterprises based on Online Shopping.International Journal of Security and Its Applications,9(11), pp.87-96

Top Third Grade Essay Samples Secrets

Top Third Grade Essay Samples Secrets Start with picking a topic which you think is interesting and which you already know a lot about. The very first list consists of metaphors that are less difficult to comprehend and identify. The second list includes fifty metaphors which are harder to comprehend. Look at all these mistakes. The Good, the Bad and Third Grade Essay Samples Many kids' books utilize descriptive fashions of writing, so they are sometimes read in class to give students a better idea of what it is that they should count on. Fifth graders can be quite independent writers but sometimes they need a small help getting started. The kids who want help will get it and the remainder of your class will get a refresher. Third grade is frequently the year when students first start to experiment with structured writing, including the expository essay. For example, there isn't any appropriate means of drafting a college application essay. 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Essay Topics in Western Civilization

Essay Topics in Western CivilizationWhy should you focus on essay topics that are related to Western civilization? That's a question many students ask before they embark on their college education. These days, more people are interested in western culture because it is true that this type of culture can be beneficial to individuals in many ways.To answer the question, the student will have to determine if they will be able to use this free time while in college to do research on a particular topic. It is possible that they will not have the free time required to do this type of research, but if they are lucky enough to have the ability to do so, they will have some type of experience with doing research. The basic problem with some of the western countries is that there simply is not enough free time to do enough research.As a student, one of the most important things to consider when choosing essay topics for their college work is how to relate western civilization to their own cult ure. If they cannot learn something from western culture, then they will not be successful in completing their college level work. What are some of the essay topics that will help them learn about the culture of the west?As mentioned above, one of the best essay topics is to learn about the history of western civilization. One of the best ways to learn about western civilization is to take a class in a historical course. The problem with doing this is that a student will need to decide whether or not they want to do this after they finish their college degree. If they do, then they should find a class in which they do want to take that has an introduction to the history of western civilization.The next best essay topics are about the US government. You can learn a lot about the US government by reading up on the history of its many systems. It is also possible to learn a lot about historyby examining books and magazines related to western history. In addition, the research you do on line for your course work should include all the resources available for studying the US government.The third best essay topics are about sports and entertainment. There are a number of social activities that you can take part in through the internet. Another great way to learn about these topics is to watch TV shows about this topic.One of the last essay topics you will want to explore are about the current political events. This may be more challenging for some students, as they will have to consider how to focus their own opinions into a point form. Most students will decide to write an essay about what they believe in, although others may find themselves compelled to write about what they want the essay to say. It is possible to get specific with your topic, but you will have to make sure that the final product is clearly defined.In summary, essay topics in western civilization are the easiest topics to write, as they are all focused on your own personal views on this topic. If you are interested in writing about a specific aspect of this type of culture, you will have to study up on all the different sources available. For example, if you want to discuss politics, you will need to find a source that is unbiased about the subject.

Writing Discursive Essay Topics - The Best Way to Learn Fast

Writing Discursive Essay Topics - The Best Way to Learn FastDiscursive essay topics are something that should not be forgotten in college. In fact, the more you know about them the better prepared you will be for the exams when you are done.To tell you the truth, I did not have a clue as to how to write essay topics until I took a writing course in college. By the time I finished, I was ready to look into how to use the topics for my own writing.Discursive essay topics are simply those that go beyond the normal sort of topics. Topics about old times, memories and events are good examples of discursive essay topics. However, to really pull off this style of essay is more complicated than just the standard topics because they will focus on more personal areas and you are going to have to pay attention to details.Discursive essay topics are very similar to the standard essay in that they are going to present a topic for the reader to consider. They are also often used in the college lev el for more analytical topics. But when you use them for your own essays, they are usually used for the first essay you need to write in a college class.While it might be a little tedious and difficult to read the essays you create with discursive essay topics, remember that you are trying to memorize a few things about someone's life. So keep in mind that it will require that you learn about their story or event and write the essay based on that.There are many different types of topics, some of which are more common than others. Some examples include history, politics, religion, sports, geography, and science. In general, the harder ones are those that go back to things like ancient history, but there are also some discursive topics that delve deeper into the subject matter.In terms of the type of topic that you can use in a term paper, there are several different types of courses. If you are hoping to use the topics you write with them to help you as a student, you may want to foc us on the harder topics as you start learning about them.

How to Write a Descriptive Essay About a Person Sample

How to Write a Descriptive Essay About a Person SampleHow to write a descriptive essay about a person is the question that almost all students will come up against at some point in their career. While it is important to have a decent grasp of how a college works, it can also be very important to have a grasp of how to write a descriptive essay about a person. Whether you are getting ready for college or writing your own application, it's a good idea to make sure that you understand how to come up with a good essay.If you're not sure what to do, you might want to take some time to consider what a descriptive essay is, first. In a nutshell, a descriptive essay is one that describes or 'explains' an experience, trait, quality, or attribute of a person. Writing a good descriptive essay about a person should be a very personal experience for you, and a good place to start is with asking yourself, 'What did I learn from this person?'When you read through your essays and look at them from a nother perspective, it helps to think of what you learned from your past year college experience. These experiences may have been positive or negative, but in any case, you may have gained valuable information about yourself that you may want to take back and consider. For example, if you had a difficult time making new friends in high school, maybe it was because you weren't comfortable in group settings. In short, a descriptive essay about a person can help you understand how you may have behaved in the past and give you a better understanding of yourself today.You also need to take into account the type of academic activity that you engaged in as a teenager and an adult, such as athletics, working with kids, volunteering, participating in community service, and so on. These are all experiences that could have left a lasting impact on you, either positively or negatively. Don't forget that as a teenager, you could very well have made mistakes and may not have been able to handle t hings on your own; therefore, it would make sense to include these experiences in your essays to bring them to life.When you are creating a sample descriptive essay, you can use this information to supplement your story. Of course, one of the best ways to begin this process is to create a general outline and then organize the topics into your own unique viewpoint. Keep in mind that not every topic needs to be a detailed, on-point description of the experience; just as you can describe your love of exercise if you want to.For example, if you find that you enjoyed writing a report about your children, but struggled with how to write a descriptive essay about them, you can use this information to inject an element of personalization into your essay. Instead of describing how they were your favorite toys or their favorite toy, talk about what their favorite toy is now. Or you can describe what they used to play with and mention how much fun they have been having with that toy now.The re ason why the examples above are so useful is because when you write a descriptive essay about a person, you are not limited to what you can write about; you can include feelings, observations, and insight from an independent perspective. The key is to develop your own personal voice and move beyond merely repeating information and facts.When you follow these steps, you'll soon be able to write a sample descriptive essay. That will be a major step forward in your success in college and beyond.

Greek And Roman Arches And Architecture Essays - Arch,

Greek and Roman Arches and Architecture Greek and Roman Arches and Architecture Architectural designs changed greatly since the ancient times. Most famous architectures and sculptures today originated from the Greek and Roman civilizations. Moreover, some of the inventions from those civilizations are also being used today, such as the arch, which originated from Roman architecture, and the columns, which originated from the Greek architecture. Throughout history, these architectures and inventions have become the foundations for our buildings, churches, and much more. The Greek architecture used mainly columns in most of their temples. The shape of the column was the most significant architectural factor. There were three types of columns, which were Doric, Ionic, and Corinthian. On these columns would lay a magnificent centerpiece, which displayed Greek gods or any sort of decorations. On the other hand, the Romans' architecture used mainly arches, which could hold much more pressure than a column. Romans also used columns in their buildings, but only in a decorative form. Arches were made of stones or bricks and placed on top of each other in a way that it can form an arch and hold weight upon itself. In most Roman architectures, such as the Colosseum, there would be a dome over the top to protect from rain, sun, or any other weather. The dome has a massive weight, so there has to be something to support it up, and this is where the job of the arch takes place. In these Greek and Roman buildings or temples, there would be sculptures of famous gods and warriors. The Greek sculptures were also different than the Romans'. The Roman sculptures had more "life" in it. In other words, it was more realistic. Greek sculptures looked stiff and didn't show much character as the Romans' sculptures did. Therefore, in conclusion, Roman civilization seemed more developed than the Greeks'. They had many positives and also negatives, but they both were great ancient civilizations considering they were one of the earliest.

Quotes From The Brothers Karamazov

Quotes From The Brothers Karamazov The Brothers Karamazov is one of the greatest novels of all time. The book was the final novel Fyodor Dostoyevsky wrote before his death. This important Russian novel is often praised for its complexity. Quotations From the Novel Imagine that you are creating a fabric of human destiny with the object of making men happy in the end... but that it was essential and inevitable to torture to death only one tiny creature ... And to found that edifice on its unavenged tears: would you consent to be the architect on those conditions? Tell me, and tell me the truth!Im a Karamazov... when I fall into the abyss, I go straight into it, head down and heels up, and Im even pleased that Im falling in such a humiliating position, and for me, I find it beautiful. And so in that very shame, I suddenly begin a hymn. Let me be cursed, let me be base and vile, but let me also kiss the hem of that garment in which my God is clothed; let me be following the devil at the same time, but still I am also your son, Lord, and I love you, and I feel a joy without which the world cannot stand and be.Is there in the whole world a being who would have the right to forgive and could forgive? I dont want harmony. From love for humanity, I don t want it. I would rather be left with the unavenged suffering. I would rather remain with my unavenged suffering and unsatisfied indignation, even if I were wrong. Besides, too high a price is asked for harmony; its beyond our means to pay so much to enter on it. And so I hasten to give back my entrance ticket, and if I am an honest man I am bound to give it back as soon as possible. And that I am doing. Its not God that I dont accept, Alyosha, only I most respectfully return him the ticket. Listen: if everyone must suffer, in order to buy eternal harmony with their suffering, pray tell me what have children got to do with it? It’s quite incomprehensible why they should have to suffer, and why they should buy harmony with their suffering.The stupider one is, the closer one is to reality. The stupider one is, the clearer one is. Stupidity is brief and artless, while intelligence wriggles and hides itself. Intelligence is a knave, but stupidity is honest and straightforward.Everything is permitted...All is lawful.There is only one salvation for you: take yourself up, and make yourself responsible for all the sins of men. For indeed it is so, my friend, and the moment you make yourself sincerely responsible for everything and everyone, you will see at once that it is really so, that it is you who are guilty on behalf of all and for all. Whereas by shifting your own laziness and powerlessness onto others, you will end by sharing in Satans pride and murmuring against G od. Viper will eat viper, and it would serve them both right!What is hell? I maintain that it is the suffering of being unable to love.People talk sometimes of a bestial cruelty, but thats a great injustice and insult to the beasts; a beast can never be so cruel as a man, so artistically cruel. The tiger only tears and gnaws, thats all he can do. He would never think of nailing people by the ears, even if he were able to do it.I think the devil doesnt exist, but man has created him, he has created him in his own image and likeness.If you were to destroy in mankind the belief in immortality, not only love but every living force maintaining the life of the world would at once be dried up. Moreover, nothing then would be immoral; everything would be lawful, even cannibalism.Beauty is a terrible and awful thing! It is terrible because it has not been fathomed, for God sets us nothing but riddles. Here the boundaries meet and all contradictions exist side by side.Hesitation, anxiety, the stru ggle between belief and disbelief- all that is sometimes such a torment for a conscientious man... that it’s better to hang oneself. In most cases, people, even the most vicious, are much more naive and simple-minded than we assume them to be. And this is true of ourselves too.Very different is the monastic way. Obedience, fasting, and prayer are laughed at, yet they alone constitute the way to real and true freedom: I cut away my superfluous and unnecessary needs, through obedience I humble and chasten my vain and proud will, and thereby, with God’s help, attain freedom of spirit, and with that, spiritual rejoicing!Even those who have renounced Christianity and attack it, in their inmost being still follow the Christian ideal, for hitherto neither their subtlety nor the ardor of their hearts has been able to create a higher ideal of man and of virtue than the ideal given by Christ.I may be wicked, but still I gave an onion.A man who lies to himself, and believes his own lies, becomes unable to recognize truth, either in himself or in anyone else, and he ends up losing respect for himself and for others. Wh en he has no respect for anyone, he can no longer love, and in him, he yields to his impulses, indulges in the lowest form of pleasure, and behaves in the end like an animal in satisfying his vices. And it all comes from lyingto others and to yourself. Men reject their prophets and slay them, but they love their martyrs and honor those they have slain.So long as man remains free he strives for nothing so incessantly and so painfully as to find someone to worship.If they drive God from the earth, we shall shelter Him underground.Even there, in the mines, underground, I may find a human heart in another convict and murderer by my side, and I may make friends with him, for even there one may live and love and suffer. One may thaw and revive a frozen heart in that convict, one may wait upon him for years, and at last bring up from the dark depths a lofty soul, a feeling, suffering creature; one may bring forth an angel, create a hero! There are so many of them, hundreds of them, and we are to blame for them.There are souls that in their narrowness blame the whole world. But overwhelm such a soul with mercy, give it love, and it will curse what it has done, for there are so many germs of good in it. The soul will expand and behold how m erciful God is, and how beautiful and just people are. He will be horrified, he will be overwhelmed with repentance and the countless debt he must henceforth repay. Psychology lures even most serious people into romancing, and quite unconsciously.It is not as a child that I believe and confess Jesus Christ. My hosanna is born of a furnace of doubt.To be in love is not the same as loving. You can be in love with a woman and still hate her.Its the great mystery of human life that old grief passes gradually into quiet tender joy.The more I detest men individually the more ardent becomes my love for humanity.